Will AI Replace Advertising Sales Agents?

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

Semi-structured task combining routine and non-routine responsibilities.

Maintain assigned account bases while developing new accounts.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Provide clients with estimates of the costs of advertising products or services.

Semi-structured task combining routine and non-routine responsibilities.

Locate and contact potential clients to offer advertising services.

Semi-structured task combining routine and non-routine responsibilities.

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Semi-structured task combining routine and non-routine responsibilities.

Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.

Semi-structured task combining routine and non-routine responsibilities.

Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Process all correspondence and paperwork related to accounts.

Semi-structured task combining routine and non-routine responsibilities.

Draw up contracts for advertising work, and collect payments due.

Semi-structured task combining routine and non-routine responsibilities.

Deliver advertising or illustration proofs to customers for approval.

Semi-structured task combining routine and non-routine responsibilities.

Inform customers of available options for advertisement artwork, and provide samples.

Semi-structured task combining routine and non-routine responsibilities.

Recommend appropriate sizes and formats for advertising, depending on medium used.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Write copy as part of layout.

Semi-structured task combining routine and non-routine responsibilities.

Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.

Semi-structured task combining routine and non-routine responsibilities.

Gather all relevant material for bid processes, and coordinate bidding and contract approval.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Consult with company officials, sales departments, and advertising agencies to develop promotional plans.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Identify new advertising markets, and propose products to serve them.

Semi-structured task combining routine and non-routine responsibilities.

Arrange for commercial taping sessions, and accompany clients to sessions.

Semi-structured task combining routine and non-routine responsibilities.

Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

Semi-structured task combining routine and non-routine responsibilities.

Write sales outlines for use by staff.

Semi-structured task combining routine and non-routine responsibilities.