Will AI Replace Search Marketing Strategists?

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

Semi-structured task combining routine and non-routine responsibilities.

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Participate in the development or implementation of online marketing strategy.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

Semi-structured task combining routine and non-routine responsibilities.

Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Create content strategies for digital media.

Semi-structured task combining routine and non-routine responsibilities.

Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

Semi-structured task combining routine and non-routine responsibilities.

Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

Semi-structured task combining routine and non-routine responsibilities.

Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Propose online or multiple-sales-channel campaigns to marketing executives.

Semi-structured task combining routine and non-routine responsibilities.

Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Execute or manage social media campaigns to inform search marketing tactics.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Conduct financial modeling for online marketing programs or Web site revenue forecasting.

Semi-structured task combining routine and non-routine responsibilities.

Implement online customer service processes to ensure positive and consistent user experiences.

Semi-structured task combining routine and non-routine responsibilities.

Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

Software coding, programming, or application development task highly susceptible to automated generation.

Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Execute or manage banner, video, or other non-text link ad campaigns.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Assist in the evaluation or negotiation of contracts with vendors or online partners.

Semi-structured task combining routine and non-routine responsibilities.

Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Assist in the development of online transaction or security policies.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Execute and manage communications with digital journalists or bloggers.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Resolve product availability problems in collaboration with customer service staff.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.