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AI Automation Index
Will AI Replace Market Research Analysts and Marketing Specialists?
Task-level automation exposure for Market Research Analysts and Marketing Specialists: 13 O*NET tasks scored against their work activities, plus the simulator.
E-E-A-T Verified
Developed & audited by Gini Loh Automation Exposure
63%
weighted task index
13 of 13 tasks scored
Median Salary
$78,760 / year
BLS OEWS, May 2025 — this exact occupation
Employment Level
Very High
899,580 people hold this job — size, not growth
Projected 2025–35
+7.0%
employment change
82,000 openings a year · BLS line item
Pay by state
BLS OEWS publishes 54 state estimates for this occupation. Each is its own survey estimate, not the national median adjusted for local prices.
$39,330 – $101,810
Highest medians
Massachusetts $101,810
Delaware $101,270
New York $98,580
District of Columbia $98,090
Washington $95,120
Lowest medians
Puerto Rico $39,330
Guam $42,240
West Virginia $52,340
Mississippi $56,640
Hawaii $59,390
State figures come from the 13-1161 row in the May 2025 state panel. States where the estimate was suppressed or too small to publish are absent.
What the score is made of
Each task is mapped to its work activities, scored for AI automation potential, and weighted by how important those activities are to the job. These are the components.
Automation potential 63%
Importance-weighted mean of the scored tasks. This is the headline index.
Physical work 0%
Share of weighted tasks in hands-on or machine-operating work activities.
Judgment & influence 69%
Share in analysis, decisions, teaching, directing, advising, or caring for others.
Routine administration 9%
Share in documenting, recording, and administrative activities.
Rewritten by O*NET 8%
Share of weighted tasks O*NET rewrote in a recent update. Reported, not folded into the score.
Consequence of error 0/100
Low
O*NET's own rating of how serious an uncorrectable mistake would be here — respondents, not us. Deliberately not in the index: the score measures what AI can do with the task content, and multiplying it by stakes would be our judgment dressed as data.
Constituent Task Mix
13 tasks for this occupation, weighted by work-activity importance. Shares below are of total task weight, not task count.
High exposure (≥ 60% of the task is automatable) 67%
8 tasks
Medium exposure (≥ 35%) 26%
4 tasks
Low exposure (below 35%) 7%
1 tasks
How would you survive?
Move your week away from the high-exposure tasks and toward the ones that need judgment. The simulator recalculates the index as you shift the mix.
Simulate Upskilling →Emerging & rewritten tasks
Tasks O*NET added or rewrote for this occupation in its recent updates (05/2025 – 08/2026), with who proposed them. Additions are not in the scored task inventory — they are new work O*NET is still measuring, so they appear here and nowhere in the index. A Revision replaces a task that is scored, which is why only those move the "Rewritten by O*NET" share.
- Revision 08/2026 · Occupational Expert
Gather data on competitors and analyze their prices, sales, market share, and method of marketing and distribution.
Replaced: Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Constituent Tasks
#5434 · Core · 75% automatable
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
text generation — Research reports drafted; human owns findings
Prepare research reports.
#5437 · Core · 72% automatable
Seek and provide information to help companies determine their position in the marketplace.
data analysis — Gather performance info, human validates sources
Gather organizational performance information.
#5439 · Core · 70% automatable
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
data analysis — Consumer trend analysis from data sources
Analyze consumer trends.
#5433 · Core · 70% automatable
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
data analysis — Consumer trend analysis from data sources
Analyze consumer trends.
#5443 · Core · 55% automatable
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
decision support — AI drafts methods; human owns business judgment
Establish business management methods.
#5441 · Core · 72% automatable
Revision
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
data analysis — Gather performance info, human validates sources
Gather organizational performance information. Analyze market conditions or trends.
#5435 · Core · 42% automatable
Measure and assess customer and employee satisfaction.
interpersonal — Organizational surveys need human access and trust
Conduct surveys in organizations.
#5442 · Core · 72% automatable
Monitor industry statistics and follow trends in trade literature.
data analysis — Business indicator dashboards are AI-monitorable with human review
Monitor business indicators. Analyze industry trends.
#5445 · Core · 30% automatable
Direct trained survey interviewers.
interpersonal — Employee supervision is accountability-bearing human work
Supervise employees.
#5438 · Core · 70% automatable
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
data analysis — Strategy metrics analyzable; judgment on effectiveness human
Measure effectiveness of business strategies or practices.
#5436 · Core · 72% automatable
Forecast and track marketing and sales trends, analyzing collected data.
data analysis — Market trend analysis from provided data
Analyze market conditions or trends.
#5440 · Supplemental · 45% automatable
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
interpersonal — Strategy discussion with managers is accountable judgment
Discuss business strategies, practices, or policies with managers.
#5444 · Supplemental · 55% automatable
Develop and implement procedures for identifying advertising needs.
decision support — Strategy drafts aided; executives own market judgment
Develop business or market strategies.
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How this was scored
- 1. Tasks. O*NET task statements for this occupation, from a release whose newest record is dated 08/2026.
- 2. Work activities. Each task maps to 1–5 Detailed Work Activities; each activity belongs to one of 41 Generalized Work Activities that O*NET rates for importance (1–5) in this occupation.
- 3. Automation potential. Every work activity carries one score for how far current AI can perform it end-to-end. Tasks inherit the mean of their activities.
- 4. Weighting. Task weight = 0.35 + 0.65 × (importance − 1)/4, scaled by how often the task is performed and by 0.7 for Supplemental tasks. Importance is the task's own O*NET rating where it exists (18,369 of 18,838 tasks); the rest inherit their work activities' importance. The index is the weighted mean.
Check: across the 910 occupations where O*NET also rates how far machine speed sets the pace, this index moves opposite to it (Spearman ρ = -0.49). The more a job is paced by equipment, the less of its task content AI can address — the relationship you would expect if the scoring is working.
Sources · O*NET 31.0 (task records to 08/2026) · BLS OEWS May 2025 · BLS projections 2025-2035 · rubric v2.1 · tasks for O*NET, not a forecast
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