Will AI Replace Public Relations Specialists?

Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Post and update content on the company's Web site and social media outlets.

Semi-structured task combining routine and non-routine responsibilities.

Write press releases or other media communications to promote clients.

Semi-structured task combining routine and non-routine responsibilities.

Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Coach client representatives in effective communication with the public or with employees.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

Semi-structured task combining routine and non-routine responsibilities.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Semi-structured task combining routine and non-routine responsibilities.

Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Prepare or deliver speeches to further public relations objectives.

Semi-structured task combining routine and non-routine responsibilities.

Coordinate public responses to environmental management incidents or conflicts.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Develop marketing campaigns for environmental technologies or services.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Purchase advertising space or time as required to promote client's product or agenda.

Semi-structured task combining routine and non-routine responsibilities.