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AI Automation Index
Will AI Replace Public Relations Specialists?
Task-level automation exposure for Public Relations Specialists: 18 O*NET tasks scored against their work activities, plus the simulator.
E-E-A-T Verified
Developed & audited by Gini Loh Automation Exposure
58%
weighted task index
18 of 18 tasks scored
Median Salary
$74,750 / year
BLS OEWS, May 2025 — this exact occupation
Employment Level
High
283,380 people hold this job — size, not growth
Projected 2025–35
+1.8%
employment change
23,000 openings a year · BLS line item
Pay by state
BLS OEWS publishes 54 state estimates for this occupation. Each is its own survey estimate, not the national median adjusted for local prices.
$44,950 – $102,740
Highest medians
District of Columbia $102,740
Washington $87,470
California $85,030
Connecticut $84,990
New York $81,250
Lowest medians
Puerto Rico $44,950
Guam $48,460
West Virginia $56,730
Pennsylvania $57,460
Mississippi $59,810
State figures come from the 27-3031 row in the May 2025 state panel. States where the estimate was suppressed or too small to publish are absent.
What the score is made of
Each task is mapped to its work activities, scored for AI automation potential, and weighted by how important those activities are to the job. These are the components.
Automation potential 58%
Importance-weighted mean of the scored tasks. This is the headline index.
Physical work 0%
Share of weighted tasks in hands-on or machine-operating work activities.
Judgment & influence 42%
Share in analysis, decisions, teaching, directing, advising, or caring for others.
Routine administration 26%
Share in documenting, recording, and administrative activities.
Rewritten by O*NET 0%
Share of weighted tasks O*NET rewrote in a recent update. Reported, not folded into the score.
Consequence of error 5/100
Low
O*NET's own rating of how serious an uncorrectable mistake would be here — respondents, not us. Deliberately not in the index: the score measures what AI can do with the task content, and multiplying it by stakes would be our judgment dressed as data.
Constituent Task Mix
18 tasks for this occupation, weighted by work-activity importance. Shares below are of total task weight, not task count.
High exposure (≥ 60% of the task is automatable) 34%
6 tasks
Medium exposure (≥ 35%) 59%
11 tasks
Low exposure (below 35%) 7%
1 tasks
How would you survive?
Move your week away from the high-exposure tasks and toward the ones that need judgment. The simulator recalculates the index as you shift the mix.
Simulate Upskilling →Constituent Tasks
#1764 · Core · 55% automatable
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
text generation — Educational content drafted; public delivery is human
Provide educational information to the public.
#20555 · Core · 58% automatable
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
text generation — Promotional strategy drafted; human tailors and approves
Develop promotional strategies or plans.
#23951 · Core · 72% automatable
Post and update content on the company's Web site and social media outlets.
text generation — Promotional copy drafted; brand strategy human
Write advertising or promotional material.
#20554 · Core · 72% automatable
Write press releases or other media communications to promote clients.
text generation — Promotional copy drafted; brand strategy human
Write advertising or promotional material.
#1765 · Core · 28% automatable
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
interpersonal — Cross-department trust-building is relational human work
Develop collaborative relationships between departments or with external organizations. Develop business relationships.
#1770 · Core · 55% automatable
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
interpersonal — Marketing collaboration mixes creative and relational work
Collaborate with others in marketing activities.
#1772 · Core · 40% automatable
Coach client representatives in effective communication with the public or with employees.
interpersonal — Coaching needs live relationship and accountability
Coach others.
#1769 · Core · 58% automatable
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
text generation — Promotional strategy drafted; human tailors and approves
Develop promotional strategies or plans.
#20557 · Core · 84% automatable
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
text generation — Write informational material from brief
Edit written materials. Write informational material.
#1768 · Core · 45% automatable
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
decision support — AI aids logistics planning; on-site event execution human
Coordinate logistics for productions or events.
#1775 · Core · 62% automatable
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
data analysis — Market research analysis aided; primary data human
Conduct market research.
#19811 · Core · 85% automatable
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
text generation — Write informational material from brief
Write informational material.
#1767 · Core · 55% automatable
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
interpersonal — Marketing collaboration mixes creative and relational work
Collaborate with others in marketing activities.
#1771 · Core · 58% automatable
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
text generation — Promotional strategy drafted; human tailors and approves
Develop promotional strategies or plans.
#1773 · Core · 45% automatable
Prepare or deliver speeches to further public relations objectives.
interpersonal — Informing audiences is live presence and persuasion
Inform viewers, listeners, or audiences.
#19809 · Supplemental · 60% automatable
Coordinate public responses to environmental management incidents or conflicts.
text generation — Contingency plans drafted; organizational ownership human
Maintain contingency plans for disaster recovery. Communicate with management or other staff to resolve problems.
#19810 · Supplemental · 58% automatable
Develop marketing campaigns for environmental technologies or services.
text generation — Promotional strategy drafted; human tailors and approves
Develop promotional strategies or plans.
#1774 · Supplemental · 55% automatable
Purchase advertising space or time as required to promote client's product or agenda.
text generation — Promotional content drafted; human runs channels and relationships
Promote products, activities, or organizations.
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How this was scored
- 1. Tasks. O*NET task statements for this occupation, from a release whose newest record is dated 08/2026.
- 2. Work activities. Each task maps to 1–5 Detailed Work Activities; each activity belongs to one of 41 Generalized Work Activities that O*NET rates for importance (1–5) in this occupation.
- 3. Automation potential. Every work activity carries one score for how far current AI can perform it end-to-end. Tasks inherit the mean of their activities.
- 4. Weighting. Task weight = 0.35 + 0.65 × (importance − 1)/4, scaled by how often the task is performed and by 0.7 for Supplemental tasks. Importance is the task's own O*NET rating where it exists (18,369 of 18,838 tasks); the rest inherit their work activities' importance. The index is the weighted mean.
Check: across the 910 occupations where O*NET also rates how far machine speed sets the pace, this index moves opposite to it (Spearman ρ = -0.49). The more a job is paced by equipment, the less of its task content AI can address — the relationship you would expect if the scoring is working.
Sources · O*NET 31.0 (task records to 08/2026) · BLS OEWS May 2025 · BLS projections 2025-2035 · rubric v2.1 · tasks for O*NET, not a forecast
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