Will AI Replace Public Relations Managers?

Assign, supervise, and review the activities of public relations staff.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Design and edit promotional publications, such as brochures.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Develop, implement, or maintain crisis communication plans.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Draft speeches for company executives and arrange interviews and other forms of contact for them.

Semi-structured task combining routine and non-routine responsibilities.

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Formulate policies and procedures related to public information programs, working with public relations executives.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Maintain company archives.

Semi-structured task combining routine and non-routine responsibilities.

Manage communications budgets.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Manage in-house communication courses.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Observe and report on social, economic, and political trends that might affect employers.

Semi-structured task combining routine and non-routine responsibilities.

Produce films and other video products, regulate their distribution, and operate film library.

Semi-structured task combining routine and non-routine responsibilities.

Respond to requests for information about employers' activities or status.

Semi-structured task combining routine and non-routine responsibilities.

Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.