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AI Automation Index
Will AI Replace Public Relations Managers?
Task-level automation exposure for Public Relations Managers: 20 O*NET tasks scored against their work activities, plus the simulator.
E-E-A-T Verified
Developed & audited by Gini Loh Automation Exposure
51%
weighted task index
20 of 20 tasks scored
Median Salary
$146,910 / year
BLS OEWS, May 2025 — this exact occupation
Employment Level
Medium
74,850 people hold this job — size, not growth
Projected 2025–35
+5.7%
employment change
6,100 openings a year · BLS line item
Pay by state
BLS OEWS publishes 49 state estimates for this occupation. Each is its own survey estimate, not the national median adjusted for local prices.
$72,290 – $197,600
Highest medians
District of Columbia $197,600
New York $180,880
Virginia $176,340
New Jersey $174,980
Massachusetts $171,740
Lowest medians
Puerto Rico $72,290
West Virginia $82,380
Louisiana $94,380
Oklahoma $96,030
Mississippi $97,160
State figures come from the 11-2032 row in the May 2025 state panel. States where the estimate was suppressed or too small to publish are absent.
What the score is made of
Each task is mapped to its work activities, scored for AI automation potential, and weighted by how important those activities are to the job. These are the components.
Automation potential 51%
Importance-weighted mean of the scored tasks. This is the headline index.
Physical work 4%
Share of weighted tasks in hands-on or machine-operating work activities.
Judgment & influence 56%
Share in analysis, decisions, teaching, directing, advising, or caring for others.
Routine administration 2%
Share in documenting, recording, and administrative activities.
Rewritten by O*NET 0%
Share of weighted tasks O*NET rewrote in a recent update. Reported, not folded into the score.
Consequence of error 19/100
Low
O*NET's own rating of how serious an uncorrectable mistake would be here — respondents, not us. Deliberately not in the index: the score measures what AI can do with the task content, and multiplying it by stakes would be our judgment dressed as data.
Constituent Task Mix
20 tasks for this occupation, weighted by work-activity importance. Shares below are of total task weight, not task count.
High exposure (≥ 60% of the task is automatable) 32%
7 tasks
Medium exposure (≥ 35%) 52%
10 tasks
Low exposure (below 35%) 16%
3 tasks
How would you survive?
Move your week away from the high-exposure tasks and toward the ones that need judgment. The simulator recalculates the index as you shift the mix.
Simulate Upskilling →Emerging & rewritten tasks
Tasks O*NET added or rewrote for this occupation in its recent updates (05/2025 – 08/2026), with who proposed them. Additions are not in the scored task inventory — they are new work O*NET is still measuring, so they appear here and nowhere in the index. A Revision replaces a task that is scored, which is why only those move the "Rewritten by O*NET" share.
- New 08/2026 · Occupational Expert
Evaluate the effectiveness of communications strategies and plans.
- New 08/2026 · Occupational Expert
Manage clients' social media accounts, including creating content, responding to stakeholder comments and messages, and monitoring public perception.
Constituent Tasks
#21233 · Core · 28% automatable
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
interpersonal — Interpersonal business relationships are inherently human
Establish interpersonal business relationships to facilitate work activities.
#21226 · Core · 43% automatable
Assign, supervise, and review the activities of public relations staff.
decision support — Performance review aided; accountability and context human
Evaluate employee performance. Supervise employees.
#21237 · Core · 52% automatable
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
text generation — Plans drafted; human owns positioning and approval
Develop marketing plans or strategies. Present information to the public.
#21230 · Core · 62% automatable
Develop, implement, or maintain crisis communication plans.
text generation — Plans drafted; accountability and tailoring human
Develop contingency plans to deal with organizational emergencies.
#21245 · Core · 45% automatable
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
interpersonal — Public presentation is live human performance
Present information to the public.
#21239 · Core · 55% automatable
Manage communications budgets.
decision support — AI tracks and models budgets; human owns allocation decisions
Manage organizational or project budgets.
#21229 · Core · 72% automatable
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
text generation — Promotional copy and graphics largely AI; human approves
Develop promotional materials.
#21235 · Core · 39% automatable
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
interpersonal — Cross-department liaison is relational brokering
Liaise between departments or other groups to improve function or communication. Establish interpersonal business relationships to facilitate work activities.
#21242 · Core · 78% automatable
Observe and report on social, economic, and political trends that might affect employers.
information retrieval — AI monitors news and events affecting operations
Monitor external affairs or events affecting business operations.
#21232 · Core · 50% automatable
Draft speeches for company executives and arrange interviews and other forms of contact for them.
interpersonal — Cross-department liaison is relational brokering
Liaise between departments or other groups to improve function or communication.
#21236 · Core · 56% automatable
Formulate policies and procedures related to public information programs, working with public relations executives.
decision support — AI drafts strategies; human owns operational judgment
Develop organizational policies or programs. Develop operating strategies, plans, or procedures.
#21231 · Core · 30% automatable
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
interpersonal — Directing sales and service is human leadership and persuasion
Direct sales, marketing, or customer service activities.
#21244 · Core · 60% automatable
Respond to requests for information about employers' activities or status.
text generation — Information exchange coordination largely automatable
Coordinate with external parties to exchange information.
#21227 · Core · 45% automatable
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
interpersonal — Coordinating work through live human interaction
Confer with organizational members to accomplish work activities.
#21234 · Core · 70% automatable
Evaluate advertising and promotion programs for compatibility with public relations efforts.
data analysis — Program metrics analysis, human owns conclusions
Evaluate program effectiveness.
#21243 · Core · 37% automatable
Produce films and other video products, regulate their distribution, and operate film library.
text generation — Archival schema drafted; curation judgment human
Develop library or archival databases. Operate still or video cameras or related equipment. Distribute instructional or library materials.
#21241 · Core · 40% automatable
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
decision support — Event planning aided; execution and accountability human
Coordinate special events or programs.
#21228 · Core · 76% automatable
Design and edit promotional publications, such as brochures.
text generation — Document editing largely automatable with human review
Edit documents. Develop promotional materials.
#21240 · Core · 33% automatable
Manage in-house communication courses.
interpersonal — Directing training programs needs human leadership
Direct employee training programs.
#21238 · Supplemental · 80% automatable
Maintain company archives.
data analysis — Maintain operational records in structured systems
Maintain operational records.
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How this was scored
- 1. Tasks. O*NET task statements for this occupation, from a release whose newest record is dated 08/2026.
- 2. Work activities. Each task maps to 1–5 Detailed Work Activities; each activity belongs to one of 41 Generalized Work Activities that O*NET rates for importance (1–5) in this occupation.
- 3. Automation potential. Every work activity carries one score for how far current AI can perform it end-to-end. Tasks inherit the mean of their activities.
- 4. Weighting. Task weight = 0.35 + 0.65 × (importance − 1)/4, scaled by how often the task is performed and by 0.7 for Supplemental tasks. Importance is the task's own O*NET rating where it exists (18,369 of 18,838 tasks); the rest inherit their work activities' importance. The index is the weighted mean.
Check: across the 910 occupations where O*NET also rates how far machine speed sets the pace, this index moves opposite to it (Spearman ρ = -0.49). The more a job is paced by equipment, the less of its task content AI can address — the relationship you would expect if the scoring is working.
Sources · O*NET 31.0 (task records to 08/2026) · BLS OEWS May 2025 · BLS projections 2025-2035 · rubric v2.1 · tasks for O*NET, not a forecast
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