AI Automation Index

Will AI Replace Marketing Managers?

Task-level automation exposure for Marketing Managers: 20 O*NET tasks scored against their work activities, plus the simulator.

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Developed & audited by Gini Loh

Automation Exposure

55% weighted task index

20 of 20 tasks scored

Median Salary

$166,790 / year

BLS OEWS, May 2025 — this exact occupation

Employment Level

Very High

395,240 people hold this job — size, not growth

Projected 2025–35

+6.9% employment change

34,000 openings a year · BLS line item

Pay by state

BLS OEWS publishes 50 state estimates for this occupation. Each is its own survey estimate, not the national median adjusted for local prices.

$79,890 – $212,020

Highest medians

Massachusetts $212,020

California $193,620

Virginia $187,820

Colorado $182,730

New York $181,200

Lowest medians

Guam $79,890

Virgin Islands $97,760

West Virginia $98,750

Mississippi $100,940

Nevada $107,550

State figures come from the 11-2021 row in the May 2025 state panel. States where the estimate was suppressed or too small to publish are absent.

What the score is made of

Each task is mapped to its work activities, scored for AI automation potential, and weighted by how important those activities are to the job. These are the components.

Automation potential 55%

Importance-weighted mean of the scored tasks. This is the headline index.

Physical work 0%

Share of weighted tasks in hands-on or machine-operating work activities.

Judgment & influence 74%

Share in analysis, decisions, teaching, directing, advising, or caring for others.

Routine administration 0%

Share in documenting, recording, and administrative activities.

Rewritten by O*NET 0%

Share of weighted tasks O*NET rewrote in a recent update. Reported, not folded into the score.

Consequence of error 1/100 Low

O*NET's own rating of how serious an uncorrectable mistake would be here — respondents, not us. Deliberately not in the index: the score measures what AI can do with the task content, and multiplying it by stakes would be our judgment dressed as data.

Constituent Task Mix

20 tasks for this occupation, weighted by work-activity importance. Shares below are of total task weight, not task count.

High exposure (≥ 60% of the task is automatable) 35%

6 tasks

Medium exposure (≥ 35%) 59%

13 tasks

Low exposure (below 35%) 6%

1 tasks

How would you survive?

Move your week away from the high-exposure tasks and toward the ones that need judgment. The simulator recalculates the index as you shift the mix.

Simulate Upskilling →

Emerging & rewritten tasks

Tasks O*NET added or rewrote for this occupation in its recent updates (05/2025 – 08/2026), with who proposed them. Additions are not in the scored task inventory — they are new work O*NET is still measuring, so they appear here and nowhere in the index. A Revision replaces a task that is scored, which is why only those move the "Rewritten by O*NET" share.

New 08/2026 · Incumbent

Review and edit content for marketing materials.

Constituent Tasks

#20709 · Core · 44% automatable

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

text generation — Plans drafted; human owns positioning and approval

Develop marketing plans or strategies. Direct sales, marketing, or customer service activities.

#958 · Core · 74% automatable

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

information retrieval — AI monitors news and events affecting operations

Monitor external affairs or events affecting business operations. Analyze market research data. Analyze forecasting data to improve business decisions.

#951 · Core · 64% automatable

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

data analysis — Program metrics analysis, human owns conclusions

Evaluate program effectiveness. Develop marketing plans or strategies.

#954 · Core · 30% automatable

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

interpersonal — Employee supervision is accountability-bearing human work

Supervise employees.

#952 · Core · 69% automatable

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

data analysis — Operational data analysis; manager owns decisions

Analyze data to inform operational decisions or activities. Estimate cost or material requirements.

#950 · Core · 50% automatable

Develop pricing strategies, balancing firm objectives and customer satisfaction.

decision support — AI models pricing; human sets monetary policy

Determine pricing or monetary policies.

#963 · Core · 72% automatable

Initiate market research studies, or analyze their findings.

data analysis — Market research analysis; human interprets strategy

Analyze market research data.

#957 · Core · 85% automatable

Compile lists describing product or service offerings.

data analysis — Compiling operational data from sources is automatable

Compile operational data.

#956 · Core · 45% automatable

Consult with product development personnel on product specifications, such as design, color, or packaging.

interpersonal — Coordinating work through live human interaction

Confer with organizational members to accomplish work activities.

#19505 · Core · 59% automatable

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

decision support — Drafts policy options; political judgment owned by human

Develop sustainable organizational policies or practices. Recommend organizational process or policy changes.

#965 · Core · 45% automatable

Conduct economic or commercial surveys to identify potential markets for products or services.

interpersonal — Survey design aided; administration needs human respondents

Conduct opinion surveys or needs assessments.

#961 · Core · 35% automatable

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

decision support — Event planning aided; execution and accountability human

Coordinate special events or programs. Direct sales, marketing, or customer service activities.

#964 · Supplemental · 45% automatable

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

interpersonal — Coordinating work through live human interaction

Confer with organizational members to accomplish work activities.

#955 · Supplemental · 35% automatable

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

interpersonal — Logistics contract negotiation needs mandate

Negotiate contracts for transportation, distribution, or logistics services.

#960 · Supplemental · 45% automatable

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

interpersonal — Coordinating work through live human interaction

Confer with organizational members to accomplish work activities.

#19502 · Supplemental · 45% automatable

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

interpersonal — Coordinating work through live human interaction

Confer with organizational members to accomplish work activities.

#962 · Supplemental · 62% automatable

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

decision support — Drafts advice; accountability and context owned by human

Advise others on business or operational matters.

#959 · Supplemental · 58% automatable

Select products or accessories to be displayed at trade or special production shows.

text generation — Plans drafted; human owns positioning and approval

Develop marketing plans or strategies.

#19504 · Supplemental · 58% automatable

Integrate environmental information into product or company marketing strategies, policies, or activities.

text generation — Marketing plans drafted; human tailors and approves

Develop marketing plans or strategies for environmental initiatives.

#19503 · Supplemental · 58% automatable

Develop business cases for environmental marketing strategies.

text generation — Marketing plans drafted; human tailors and approves

Develop marketing plans or strategies for environmental initiatives.

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Community Sentiment

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Method

How this was scored

1. Tasks. O*NET task statements for this occupation, from a release whose newest record is dated 08/2026.
2. Work activities. Each task maps to 1–5 Detailed Work Activities; each activity belongs to one of 41 Generalized Work Activities that O*NET rates for importance (1–5) in this occupation.
3. Automation potential. Every work activity carries one score for how far current AI can perform it end-to-end. Tasks inherit the mean of their activities.
4. Weighting. Task weight = 0.35 + 0.65 × (importance − 1)/4, scaled by how often the task is performed and by 0.7 for Supplemental tasks. Importance is the task's own O*NET rating where it exists (18,369 of 18,838 tasks); the rest inherit their work activities' importance. The index is the weighted mean.

Check: across the 910 occupations where O*NET also rates how far machine speed sets the pace, this index moves opposite to it (Spearman ρ = -0.49). The more a job is paced by equipment, the less of its task content AI can address — the relationship you would expect if the scoring is working.

Sources · O*NET 31.0 (task records to 08/2026) · BLS OEWS May 2025 · BLS projections 2025-2035 · rubric v2.1 · tasks for O*NET, not a forecast

See the full method →

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