Will AI Replace Advertising and Promotions Managers?

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

text generation — Promotional copy and graphics largely AI; human approves

Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

text generation — Marketing compliance review against rules, human signs off

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

decision support — Financial operations direction carries fiduciary accountability

Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

text generation — Promotional copy and graphics largely AI; human approves

Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

text generation — Marketing plans drafted; human tailors and approves

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

data analysis — AI analyzes performance metrics; human judges people context

Prepare budgets and submit estimates for program costs as part of campaign plan development.

data analysis — Budget drafting from assumptions; human validates assumptions

Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

data analysis — Maintain sustainability records; human owns compliance

Analyze the effectiveness of marketing tactics or channels.

data analysis — Market research analysis; human interprets strategy

Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

interpersonal — Coordinating work through live human interaction

Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

data analysis — Market research analysis; human interprets strategy

Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

decision support — AI tracks and models budgets; human owns allocation decisions

Coordinate with the media to disseminate advertising.

interpersonal — Stakeholder operational coordination is relationship work

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

interpersonal — Coordinating work through live human interaction

Analyze marketing or sales trends to forecast future conditions.

data analysis — Forecast analysis for decisions; human decides

Prepare and negotiate advertising and sales contracts.

data analysis — Reports and budgets drafted; human owns assumptions

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

data analysis — Effectiveness assessment from data; human reviews

Represent company at trade association meetings to promote products.

interpersonal — External representation requires human presence and authority

Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

data analysis — Program metrics analysis, human owns conclusions

Contact organizations to explain services and facilities offered.

text generation — Promotional materials drafted; human executes outreach

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

information retrieval — AI summarizes developments; human retains expertise

Attend or participate in conferences, community events, and promotional events related to products or technologies.

interpersonal — Attending meetings requires physical human presence

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

decision support — Performance review aided; accountability and context human

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

text generation — Plans drafted; human owns positioning and approval

Plan and execute advertising policies and strategies for organizations.

text generation — Plans drafted; human owns positioning and approval

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

interpersonal — Interpersonal business relationships are inherently human

Train and direct workers engaged in developing and producing advertisements.

interpersonal — Program design aided, delivery and engagement are human

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

decision support — Technical advice needs product-specific human judgment

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

interpersonal — Interpersonal business relationships are inherently human

Direct and coordinate product research and development.

decision support — AI plans projects; human owns execution and stakeholders