Will AI Replace Advertising and Promotions Managers?

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Coordinate with the media to disseminate advertising.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Plan and execute advertising policies and strategies for organizations.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Prepare budgets and submit estimates for program costs as part of campaign plan development.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Contact organizations to explain services and facilities offered.

Semi-structured task combining routine and non-routine responsibilities.

Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Prepare and negotiate advertising and sales contracts.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Train and direct workers engaged in developing and producing advertisements.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

Semi-structured task combining routine and non-routine responsibilities.

Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

Semi-structured task combining routine and non-routine responsibilities.

Represent company at trade association meetings to promote products.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Direct and coordinate product research and development.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Analyze marketing or sales trends to forecast future conditions.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Analyze the effectiveness of marketing tactics or channels.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Attend or participate in conferences, community events, and promotional events related to products or technologies.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.

Semi-structured task combining routine and non-routine responsibilities.

Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.

Complex problem-solving, strategic leadership, or high-empathy task requiring human judgment.

Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.

Semi-structured cognitive task involving analysis, inspection, or monitoring.

Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

Semi-structured task combining routine and non-routine responsibilities.